![]() It also presented her as being almost single-handedly responsible for Zara’s unicorn-like ability to blend high fashion with attainable prices.īut since then, the global economy has taken a battering in the wake of Russia’s invasion of Ukraine, which saw Inditex shutter more than 500 Russian stores and cut off access to online sales for Russian consumers. However, those concerns could be unfounded, with a Wall Street journal interview from last August depicting Ms Ortega as the brand’s secret weapon and revealing her ambitious plans for Zara’s future. ![]() It also sparked a flurry of criticism from a string of experts, who claimed it was bad news for the conglomerate, which is the biggest fashion retailer on the planet with more than 6500 shops scattered across the globe. The 85-year-old also has a daughter, Sandra, and son, Marcos, from his first marriage to the late Rosalía Mera, although neither are involved in the company.Ms Ortega was named as Pablo Isla’s successor late last year. Marta Ortega Perez is Amancio Ortega’s third child, and his only with second wife, Flora Pérez. In other words, Ms Ortega Perez has helped grow Zara into the juggernaut it is today – and based on that impressive track record, the company should be in capable hands. Her father built a business, and is building a community that will help the company go to another level.”Īnd in another recent feature in the UK Telegraph, the young mum was credited with “setting Zara’s image apart from its high street competitors with commercially savvy decisions such as putting stores on streets dominated by designer boutiques”, hiring “big name photographers” to shoot supermodels and launching Zara’s “more high-end SRPLS line”. “She brings a layer of sophistication to Zara that maybe Zara didn’t have before …. “ is like the undercurrent voice of the brand,” independent creative director Fabien Baron told the publication. Picture: Oscar Gonzalez/NurPhoto via Getty ImagesĪccording to the feature, Ms Ortega Perez has managed to cement Zara’s reputation as a go-to for the budget-conscious masses who are looking for cutting edge style and quality. Marta fell in love with fashion as a teen. While at the time she remained tight-lipped about her looming executive role, the publication explained in detail about how the mother-of-two – who in recent years has been devotedly working on Zara’s brand image – was almost single-handedly responsible for Zara’s unicorn-like ability to blend high fashion with attainable prices. That month, The Wall Street Journal published a rare, exclusive interview with the socialite, presenting her as the brand’s secret weapon and revealing her ambitious plans for Zara’s future. ![]() However, there’s a key detail that has been so far overlooked by the negative speculation surrounding Ms Ortega’s promotion – her competence and success, which has been described as Zara’s “secret weapon” as recently as August. He’s been celebrated for elevating Inditex to an €88 billion company with almost 7000 stores across the globe, and for ensuring it not only survived and thrived despite the devastating Covid pandemic, which has crushed countless competitors. ![]() Marta is Amancio Ortega’s only child from his second marriage. ![]()
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